AI and its impact on economy, customers, society and business, creativity.
Thierry Geerts graduated as Solvay Business Engineer at Vrije Universiteit Brussel in 1989. During his studies, he already founded a student enterprise, within the framework of the Entrepreneurial Talent Corporation. After his studies, he started working as auditor for Coopers & Lybrand, but quite soon his passion for media, online marketing, and innovation led him to management and board positions at, among others, Corelio Publishing, Nostalgie, VAR, Clickx, and Passe-Partout.
In 2008 he became CEO of Corelio Business Development and of Arkafund. Since 2011 he is Country Director of Google Belgium. As such he is positioned in the heart of online marketing and innovative entrepreneurship, two of the fields in which our faculty aims to excel on an international level. Interestingly, he still combines his job at Google with a board position at Kasteel Den Brandt, an offspring of his student venture.
He is the author of the book ‘Digitalis’, that provides a powerful plea to put aside fear and embrace progress in these times of digitization.
The digital revolution has tremendous social, cultural and economic implications and offers us huge challenges: we must reinvent no less than the whole world. But the message is positive: technological progress offers unique opportunities to improve our society.
Christophe De Jaeger
Christophe De Jaeger is programme manager at Bozar Art & Research. He is responsible for the Department Art & Research in the Center for Fine Arts. This department establishes many connections between artists and researchers.
Christophe is the founder of Gluon, an artistic workplace in the Center of Brussels working at the nexus of 'man & machine'. We develop projects on the crossing borders of art, science and technology. We run different Art & D labs that connect artists and researchers with cultural institutions, companies and universities. We look at artists as the critical antennae of our society , but also as creative 'thinkerers' that can inspire other fields with new ideas, methodologies and tools. Gluon is increasingly investing in the development of innovative learning experiences for young people and how artists or technologists can contribute to this. Gluon is supported by many partners in Flanders and Brussels. confrontations between these different stakeholders.
“Both optimists and pessimists contribute to society. The optimist invents the aeroplane, the pessimist the parachute.” George Bernard Shaw
“Everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.” Dan Arielly
“My definition of AI is technology innovation that helps solve a business problem. I’m really not interested in talking about the theoretical ‘can we get machines to think like humans?’ It’s a nice conversation, but I’m trying to solve a practical business problem.” Carl Landers, CMO Conversica
A lot of data is available about the perceived need for AI applications in companies and SMEs. Many companies for example look at AI-related technologies as a means to analyze data in order to reach more efficient decision-making processes and/or to optimize business processes. A second group of companies looks at AI technologies as a means to expand or reposition their market. Any idea what the other key application domains of AI are in business? Have a look at the figure below (source):
AI is big business, which also becomes clear if we have a look at the current investments and expected investments. AI applications are now reaching a breakthrough: the 2025 market is estimated at 39 billion, compared to 660 million in 2016. Especially in the field of machine learning, containing artificial neural networks which have the capacity to learn, the evolution is moving forward very fast (source).
But in many more fields, there is a bright future for AI. The expected market size of AI-based analytics has risen from 8.2 trillion dollars (2013) to about 70 trillion dollars (source: IDC).
McKinsey, for example, expects a strong positive impact on society (1.9 trillion dollars) from the AI-driven transport sector.
In healthcare, 570K robot-controlled procedures were performed in 2014 compared to 1K procedures in 2000 (source: Intuitive Surgical). McKinsey also states that in the field of service between 90 and 15 trillion hours per year can be saved when it comes to household tasks, which corresponds to a saving between 200 and 500 trillion dollars. So let’s say it’s worth trying to have a look at how your company can benefit from AI.
In this first part of this seminar, Thierry Geerts will convince you to not use the word ‘disruption’ anymore, but rather talk about ‘reinvention’. Let’s take a car as a concrete example: the way we have been driving around for 50 years now has no future: we are standing still in traffic jams, there are still a lot of dead and wounded in traffic, and we are polluting way too much. Electric, self-driving cars are safer and more efficient. They can be shared with more people, and we can park outside the city. Maybe we do not even need our personal car anymore? In the past, we have been at the forefront of the industrial and computer revolution, but will we be able to do so too for the digital revolution?
Disruption is dead, long live reinvention.
In this first part of this seminar, Thierry Geerts will convince you to not use the word ‘disruption’ anymore but rather to talk about ‘reinvention’. For example, take the car: the way we have been driving around for 50 years now has no future: we are standing still, there are still a lot of dead and wounded in traffic and we are polluting too much. Electric, self-driving cars are safer and more efficient. They can be shared by more people and park outside the city. Maybe we do not even need our own car anymore?
This book is also a wake-up call for Belgium. We have been at the forefront of the industrial and computer revolution in the past, but will we be able to do so for the digital revolution? All attendees of the seminar receive a free copy of the book Digitalis, authored by Thierry Geerts.
Creativity and AI: can a forced wedding become real love?
Christophe De Jaeger
Artists are also beginning to more actively influence and massage the results of the artwork they create with applications of AI, like machine learning, conversational AI, deep neural networks. Also, product designers start to use AI tools to foster the creativity process. This changes the relationship towards AI as an ideation partner, rather than simply a tool or support for making new work. Perhaps art is the first field in which AI is a peer and collaborator, rather than a servant or an overlord. This part of the seminar discusses the barrier-braking but yet fragile interaction between art, research and AI. During and after this seminar participants will get the opportunity to experience AI-based art and research, via three thought-provoking and mindblowing installations:
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